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This week features Kelly Ehlers, president/founder, Ideas That Evoke. https://www.theevokeagency.com/articles/2018/7/3/featured-in-yfs-magazine-marketing-to-millennials-what-brands-need-to-know monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530636710016-D619YGQ49FKOI4QK9U93/Marketing-to-Millennials-VOD-YFS-Magazine.jpg Press - Featured In: YFS Magazine | Marketing to Millennials – What Brands Need To Know Photo courtesy of Jens Kreuter, Unsplash/YFS Magazine https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530636416544-XO41UUQ6F5NUJXEGR1Y6/Marketing-to-Millennials-YFS-Magazine-720x340.jpg Press - Featured In: YFS Magazine | Marketing to Millennials – What Brands Need To Know Photo courtesy of Angela Franklin, Unsplash/YFS Magazine https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530636525218-R7SER4ZVQH9N3UJVGOCM/The-Rise-of-the-Mobile-Web-And-App-Domination-YFS-Magazine.jpeg Press - Featured In: YFS Magazine | Marketing to Millennials – What Brands Need To Know Photo courtesy of Eugenio Marongiu, YFS Magazine https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530636618092-5S26M3NH7ZAXB48MKZ6O/Marketing-to-Millennials-Report-YFS-Magazine.jpg Press - Featured In: YFS Magazine | Marketing to Millennials – What Brands Need To Know Photo courtesy of Josh Rose, Unsplash/YFS Magazine https://www.theevokeagency.com/articles/2018/7/3/featured-in-inc-how-to-create-a-more-sustainable-entrepreneurial-lifestyle monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530635993209-AFKXGC3RBG9JLH7TLRHM/getty_643477312_337984.jpg Press - Featured In: Inc. | How to Create a More Sustainable Entrepreneurial Lifestyle Millenials aren't settling for their grandparent's definition of work-life balance, and many entering the workforce envision entrepreneurship as the key to a flexible schedule. Photo courtesy of Inc. https://www.theevokeagency.com/articles/2018/7/3/featured-in-the-wisconsin-state-journal-madison-firms-ideas-that-evoke-dotcom-therapy-gain-national-recognition monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530644061913-4JK3B5H1VJ9XW3I8AXET/Ehlers_LHeadshot-a620fe10.jpeg Press - Featured In: The Wisconsin State Journal | Madison firms Ideas That Evoke, DotCom Therapy gain national recognition https://www.theevokeagency.com/articles/2018/7/3/five-traits-to-look-for-in-your-next-digital-marketing-manager monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530640468291-8JPO8N1KN04EBOALI3AX/960x0-2.jpg Press - Featured In: Forbes | Five Traits To Look For In Your Next Digital Marketing Manager Photo courtesy of Shutterstock https://www.theevokeagency.com/articles/2018/7/3/smarter-hiring-starts-with-social-media-recruiting monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530640725873-4PMG4W83I4VQI4LESG9V/960x0-3.jpg Press - Featured In: Forbes | Smarter Hiring Starts With Social Media Recruiting Photo courtesy of Shutterstock https://www.theevokeagency.com/articles/2018/7/3/featured-in-news-generation-how-to-win-in-todays-public-relations-a-forbes-business-review monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530642370916-E2O0TT7174NZUZOQV20B/Ehlers_LHeadshot-a620fe10.jpeg Press - Featured In: News Generation | How To Win In Today’s Public Relations: A Forbes Business Review https://www.theevokeagency.com/articles/2018/7/3/featured-in-american-express-open-forum-how-to-hire-with-a-growth-mindset monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530640030781-I46YK95FK3130XU26DNN/Screen+Shot+2018-07-03+at+12.46.43+PM.png Press - Featured In: American Express Open Forum | How To Hire With A Growth Mindset Photo courtesy of Getty Images https://www.theevokeagency.com/articles/2018/7/3/featured-in-greater-madison-chamber-of-commerce-for-the-second-year-in-a-row-ideas-that-evoke-earns-spot-on-exclusive-inc-5000-list-of-fastest-growing-private-companies-in-the-united-states monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530642836040-DEWXUTC8S5CL80KBJCZQ/Screen-Shot-2016-08-17-at-4.48.46-PM.png Press - Featured In: Greater Madison Chamber of Commerce | For the Second Year in a Row, Ideas That Evoke® Earns Spot on Exclusive Inc. 5000 List of Fastest-Growing Private Companies in the United States https://www.theevokeagency.com/articles/2018/7/3/featured-in-courier-journal-media-digital-marketing-minute-content-marketing monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530641703266-2WSH5T9YBGJ4AQEIQ70H/DDM-03-16-17-C-600x400.jpg Press - Featured In: Courier-Journal Media | Digital Marketing Minute: Content Marketing https://www.theevokeagency.com/articles/2018/7/3/featured-in-cision-prweb-ideas-that-evoke-founder-president-kelly-ehlers-named-to-forbes-agency-council monthly 0.5 2018-07-03 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1530643227461-OU8SHL5DUX3UZ1Z0DWGI/blog-4139_400_180f7d71b44fcd26ae6a84f537b774c5.jpg Press - Featured In: Cision PRWeb | Ideas That Evoke Founder & President Kelly Ehlers Named To Forbes Agency Council https://www.theevokeagency.com/articles/2018/8/13/wisconsin-state-journal-shout-out monthly 0.5 2018-08-13 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1534168637768-BD3N5BRIDAM49BLFMMMQ/Screen+Shot+2018-08-13+at+8.56.33+AM.png Press - Wisconsin State Journal SHOUT OUT! https://www.theevokeagency.com/articles/2018/8/13/staying-on-top-of-the-facebook-game monthly 0.5 2018-08-13 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1534168129602-4RJFJXH9PCAHIKPVE9K1/Screen+Shot+2018-08-13+at+8.48.26+AM.png Press - Staying on Top of the Facebook Game https://www.theevokeagency.com/articles/2018/8/13/getting-on-top-of-on-the-go-googles-new-algorithm monthly 0.5 2018-08-13 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1534167919785-TUW7VK10V3UETVKN79IP/Screen+Shot+2018-08-13+at+8.44.42+AM.png Press - Getting on top of ‘On the Go’ – Google’s New Algorithm https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1534167965550-0VHXCJ0RMVAUCET8JYQR/Screen+Shot+2018-08-13+at+8.44.57+AM.png Press - Getting on top of ‘On the Go’ – Google’s New Algorithm https://www.theevokeagency.com/articles/2018/8/13/time-for-brands-to-snap-to-it monthly 0.5 2018-08-13 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1534167646560-MZ5JZUCMGG90TG8GQ5RJ/Screen+Shot+2018-08-13+at+8.39.27+AM.png Press - Time for Brands To Snap To It https://www.theevokeagency.com/articles/2018/8/7/we-found-great-content-in-a-hopeless-place monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533659316695-N54ELSAFC3M93AAVGF7F/Screen+Shot+2018-08-07+at+11.28.08+AM.png Press - We Found "Great Content" in a Hopeless Place https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533659355743-8Z393UMLRX2MED1LHLAK/Screen+Shot+2018-08-07+at+11.28.21+AM.png Press - We Found "Great Content" in a Hopeless Place https://www.theevokeagency.com/articles/2018/8/7/the-art-of-playing-smart-on-facebook monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533659096118-1Z02866BCTL43PEL2AG4/Screen+Shot+2018-08-07+at+11.23.57+AM.png Press - The Art of Playing Smart (on Facebook) https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533659055289-9WZ4TP7C30136WK1B2BC/Screen+Shot+2018-08-07+at+11.23.40+AM.png Press - The Art of Playing Smart (on Facebook) https://www.theevokeagency.com/articles/2018/8/7/is-your-reputation-at-stake-on-social-media monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533658701938-R6QTG6BVNU0LP7142P7P/Screen+Shot+2018-08-07+at+11.17.53+AM.png Press - Is Your Reputation at Stake on Social Media? https://www.theevokeagency.com/articles/2018/8/7/whatsapp-with-you monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533658420726-IGCDL8TWL9EX7RQ82OP9/Screen+Shot+2018-08-07+at+11.13.21+AM.png Press - WhatsApp with You? https://www.theevokeagency.com/articles/2018/8/7/how-to-be-insta-fabulous-on-instagram monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533658098812-WKQBRM2S31G0R9JRMAEK/Screen+Shot+2018-08-07+at+11.08.03+AM.png Press - How To Be Insta-Fabulous on Instagram https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533657917971-9R2STPMXVO2AA575JRSV/Screen+Shot+2018-08-07+at+11.04.51+AM.png Press - How To Be Insta-Fabulous on Instagram https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533658055864-6LN6M9HX9ISRDAGCT1Z0/Screen+Shot+2018-08-07+at+11.07.20+AM.png Press - How To Be Insta-Fabulous on Instagram https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533657971393-XEHQ6MSYINQDKVNDKJV6/Screen+Shot+2018-08-07+at+11.05.56+AM.png Press - How To Be Insta-Fabulous on Instagram https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533658016563-468TDW4VEC6DGQS9YK96/Screen+Shot+2018-08-07+at+11.06.39+AM.png Press - How To Be Insta-Fabulous on Instagram https://www.theevokeagency.com/articles/2018/8/7/tweet-your-way-to-googles-result-page monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533657744740-AUVEEEP4OO1NLS2OK1TL/Screen+Shot+2018-08-07+at+11.01.40+AM.png Press - Tweet Your Way to Google's Result Page https://www.theevokeagency.com/articles/2018/8/7/discovering-a-new-news-with-snapchat monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533657487478-HRBHP1ZWVT49HBWRVS9J/Screen+Shot+2018-08-07+at+10.57.47+AM.png Press - Discovering a New News - With Snapchat https://www.theevokeagency.com/articles/2018/8/7/facebook-in-2015 monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533657299854-O5JVQMJ6UK424ADZCNXM/Screen+Shot+2018-08-07+at+10.54.36+AM.png Press - Facebook in 2015 https://www.theevokeagency.com/articles/2018/8/7/no-were-not-just-playing-on-facebook-all-day monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533656877935-LIM7THBGCMSGVPU6Z98K/Screen+Shot+2018-08-07+at+10.47.39+AM.png Press - No, We're Not Just "Playing" on Facebook All Day https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533656943479-IL8DXTN8A3LJP0V42C1E/Screen+Shot+2018-08-07+at+10.48.40+AM.png Press - No, We're Not Just "Playing" on Facebook All Day https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533656818692-DNPBWBKQUEUMRE492UYB/Screen+Shot+2018-08-07+at+10.46.39+AM.png Press - No, We're Not Just "Playing" on Facebook All Day https://www.theevokeagency.com/articles/2018/8/7/and-the-award-goes-to monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533656665661-776QT4YF67V56SIAL4PM/Screen+Shot+2018-08-07+at+10.43.54+AM.png Press - And The Award Goes To... https://www.theevokeagency.com/articles/2018/8/7/5-things-to-ensure-great-social-media-design monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533655916102-1WILTNGTEN4FLSMDRXK0/Screen+Shot+2018-08-07+at+10.31.23+AM.png Press - 5 Things to Ensure Great Social Media Design https://www.theevokeagency.com/articles/2018/8/7/and-the-word-of-the-year-isculture monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533655772211-ZPRK7XVI0XQ57AH9GSYM/Screen+Shot+2018-08-07+at+10.28.50+AM.png Press - And The Word Of The Year Is...Culture! https://www.theevokeagency.com/articles/2018/8/7/while-you-were-sleeping monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533655565677-ML43L00Y3CCP0LFSHABR/Screen+Shot+2018-08-07+at+10.25.37+AM.png Press - While You Were Sleeping... https://www.theevokeagency.com/articles/2018/8/7/facebooks-new-photo-update-allows-you-to-tell-your-unique-story monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533655413223-D3LSUHPEF1QSDRJKR5N3/Screen+Shot+2018-08-07+at+10.23.12+AM.png Press - Facebook's New Photo Update Allows You to Tell Your Unique Story https://www.theevokeagency.com/articles/2018/8/7/social-media-survival-kit-facebook-newsfeed-edition monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533655165499-T3L6EE0NMEDUU2EL7Z89/Screen+Shot+2018-08-07+at+10.18.33+AM.png Press - Social Media Survival Kit: Facebook Newsfeed Edition https://www.theevokeagency.com/articles/2018/8/7/youre-doing-it-wrongclick-baiting-on-facebook monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654772027-BFGP95X50UGU1U8V2N0L/Screen+Shot+2018-08-07+at+10.12.32+AM.png Press - You're Doing it Wrong...Click Baiting on Facebook https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654875970-PH9GM962RKD8EMCKQEGE/Screen+Shot+2018-08-07+at+10.14.15+AM.png Press - You're Doing it Wrong...Click Baiting on Facebook https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654822557-CJMX1SSB1JJX037VB9CR/Screen+Shot+2018-08-07+at+10.13.19+AM.png Press - You're Doing it Wrong...Click Baiting on Facebook https://www.theevokeagency.com/articles/2018/8/7/stack-your-insta-hand monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654511541-RVOPAMRCMBE5W4EXTKPV/Screen+Shot+2018-08-07+at+10.08.05+AM.png Press - Stack Your Insta-Hand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654570220-34S213LANKKF00QAT45G/Screen+Shot+2018-08-07+at+10.09.12+AM.png Press - Stack Your Insta-Hand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533654635631-XW1L5FR5JVMLEY5V2WA1/Screen+Shot+2018-08-07+at+10.10.16+AM.png Press - Stack Your Insta-Hand https://www.theevokeagency.com/articles/2018/8/7/kelly-ehlers-named-2014-semi-finalist-for-emerging-entrepreneur-of-the-year-by-entrepreneur-magazine monthly 0.5 2018-08-07 https://www.theevokeagency.com/articles/2018/8/7/think-youve-got-what-it-takes-5-traits-of-a-great-social-media-community-manager monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533653611815-MKR9CFVOHD6BB7NGGB7Z/giphy.gif Press - Think You've Got What it Takes? 5 Traits of a Great Social Media Community Manager https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533653424869-EN23W8KSYCZOGSB98NW5/Screen+Shot+2018-08-07+at+9.50.00+AM.png Press - Think You've Got What it Takes? 5 Traits of a Great Social Media Community Manager https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533653509665-DPMLTHFPLN74E8RWSP8N/original.gif Press - Think You've Got What it Takes? 5 Traits of a Great Social Media Community Manager https://www.theevokeagency.com/articles/2018/8/7/wouldnt-it-be-cool-if-this-went-viral monthly 0.5 2018-08-07 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533653168790-OGSWKIK1QWJN5ST5TOUM/Screen+Shot+2018-08-07+at+9.45.54+AM.png Press - "Wouldn't it be cool if this went viral?!" https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1533653104804-EYUQ94DPNSGLF5K6VZGM/Screen+Shot+2018-08-07+at+9.43.34+AM.png Press - "Wouldn't it be cool if this went viral?!" 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2021-03-08 https://www.theevokeagency.com/hotheads-rebrand-1 daily 0.75 2022-10-31 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666381747785-980ZIKAFKY1WG4KW5OFN/HH_Introducing-2.jpg HotHeads Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1667240410920-MMVH4K3S37L3TN2AH4QF/Hotheads_zoe.png HotHeads Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666803072897-CB9MS5YZJDA2F0TTY29P/hh_vi_new.jpg HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666916614633-DFNOSPABCOQNXMGI3MHO/1px.png HotHeads Rebrand - Audience Data Through research, we found that the target demographic for Hotheads was under represented in the previous branding. This data was the main driver and inspiration for the direction of the rebrand. Hotheads wanted to speak to both Stylist (B2B) and end consumers (B2B2C). Using the data collected we created several unique persona’s to represent the target demographic. Below are two of the personas, one representing a B2B customer, an independent stylist, and the other representing B2B2C, a consumer who would get the hair extensions installed at a salon. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666916954616-1QF4TYNWEWRR7H3NYUBF/1px.png HotHeads Rebrand - ANOTHER FACE IN THE CROWD Hotheads Hair Extensions, a brand held by Beauty Industry Group, felt their branding was stale and didn’t stand out from the competitors. Moreover, they felt their previous identity was not approachable and lacked the diversity that exists within their customer base. Hotheads also wanted to offer e-commerce on their website. To break away from other hair extension brands (including some sister brands within the same organization), Hotheads wanted to move away from the stereotypical black, white, and pink palettes so often used to target salon professionals for B2B beauty products. The goal was to provide a more attainable feel and every day lived-in look. Hotheads wanted to provide an online destination where education and community for hair stylists comes first, in addition to launching their inaugural e-commerce platform. Hotheads came to Evoke for their rebrand because of our expansive experience in the professional beauty and lifestyle field. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666218884439-N18OBVEK1RURLQAN8KO0/HH_rebrand_edit-016.png HotHeads Rebrand - HOTHEADS HAIR EXTENTIONS REBRAND https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1667240396965-YDDWP8ZNLYXKDAC56MZC/Hotheads_haley.png HotHeads Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666383772114-ID5QQLULXY6GWCC76QHY/HH_October_line60-01_1x1.png HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666383771828-3N0OOYILJ6MM2PS2IRO6/HH_October_line61_1x1.png HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666383774219-VXOATXKCMXBKBUTHBTYH/Screen+Shot+2022-10-14+at+1.28.48+PM.png HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666383774146-HLU879INAVLJ1SULA0DI/Screen+Shot+2022-10-14+at+1.29.17+PM.png HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666383776342-HQCBC08L6TJ81NGO5LEJ/Screen+Shot+2022-10-14+at+1.29.34+PM.png HotHeads Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666292826203-D93BOU75G0QJZOBZT51Q/IMG_2286.JPG HotHeads Rebrand - Visual overhaul The Evoke Agency hosted a 3-day photo and video shoot in the Headquarters studio in Madison, WI. We showcased the variety of styles that can be achieved with the product and highlighted the brand community. Post-shoot, we created a brand video that is uplifting and authentic, featuring Hotheads Hair Extensions stylists, models and UGC. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666825842678-S8YIKKQ0C4Y552091ANT/oldlogo.png HotHeads Rebrand - Make it stand out Logo Pre Rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666296533203-WCYZBC92AFIO9L018PHY/HH_October_line61_1x1.png HotHeads Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1667241630003-UZ7RJSLF2R01RHYT3FGL/1px.png HotHeads Rebrand - Brand Video The brand video was created to re-introduce Hotheads Hair Extensions to the community. The video was used to position the brand’s new look as approachable, and ready for stylists to use to achieve livable, every day looks. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1667241434178-GXNWPXO5FJBJC5357P8U/1px.png HotHeads Rebrand - manifesto No doubt you’re one of a kind, and we LOVE that about you. Beginner or expert, independent or commissioned - we’re all for individuals inspiring each other. And THAT is what our Hotheads community is about. Welcome to the #HOTTIESQUAD, hot stuff. With this crew, you’ll take your career to the next level by taking your client’s hair to new lengths. You’ll be reminded of your worth, encouraged to always go for it, and grow through what you go through - because even when the going gets rough, this community has your back. We’re here CELEBRATE your wins, SUPPORT you in your goals, and LEARN along the way. Show off your #HOTHEADSBEST and you’ll always have the #HOTTIESQUAD cheering you on. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1667235896925-2XDG7IU7OFBDQZY7KQ5H/1px.png HotHeads Rebrand - Tone and Voice In addition to reworking brand visuals, we also reworked the voice and tone of Hotheads. The language emphasizes the key messages of the brand. The voice focuses on authenticity, rather than being overly positive. The purpose and mission are clearly stated, and everything said puts the community first. For example, the brand’s manifesto below was reinvigorated to communicate the new and improved tone and attitude of the brand. https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666819409539-EY6C2QNCZQZXHKJIOYEJ/Screen+Shot+2022-10-21+at+3.46.19+PM.png HotHeads Rebrand - Make it stand out Pre Rebrand branded assets https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666825917269-TGZ1HQAZ5VWG2087HASU/newLogo.png HotHeads Rebrand - Make it stand out Logo set post rebrand https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1666817035552-O5LKZS5E7CJCPPG1TGD3/HH-Strategy-part-10.png HotHeads Rebrand Source 1 Source 2 https://www.theevokeagency.com/path-to-purpose daily 0.75 2023-03-15 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/27033fc6-33db-48bb-9e29-171e66d2d66f/newoffice_03_3670.png Path To Purpose https://www.theevokeagency.com/capturing-care daily 0.75 2023-05-08 https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607066621-C4NBEC1V8CTVB78H2RBZ/alex_richter_9287.png Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607076092-21HG6AXQAL3TT98E081V/Jeffrey_Lunnen_9592.png Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607064385-5XBQLEI8MUIZ0URY5E61/Ava_Boario_9441.png Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607246302-8EH9C5LFA2ZIXSLSC8CY/anna_watters_8860.png Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607067805-6GNCPXRZB3YWDE5MTJCK/IMG_2609.PNG Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607071641-PFG91B7UCKP504MOOF3B/IMG_2612.PNG Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607072248-D6ELPZIE0N7VD0RR7U0B/IMG_2613.PNG Capturing Care https://images.squarespace-cdn.com/content/v1/5a7ccf916f4ca30b67425df4/1682607075701-ZDDI0N5GXR6IX8JJJVS3/IMG_2614.PNG Capturing Care