Featured In: Salon Today | Innovating The Salon Industry

August 16, 2016

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“Social media is today’s business card, “ said Larry Silvestri, Senior VP and Chief Operating Officer of Mario Tricoci Hair Salons & Day Spas.

And, we couldn’t agree more! In today’s ever-connected society, technology is ‘literally’ at our (manicured) fingertips. Snapping and sharing photos is the new conversation piece, especially for our Evoke Brands, Inc. clients within the salon, spa and beauty industries.

Our President, Kelly Ehlers, was recently asked to sit down with Stacey Soble of Salon Today to share how Evoke Brands, Inc. is innovating the salon and spa industry,  using social media to create, manage and leverage relationships with current and prospective clients for Mario Tricoci Hair Salons & Day Spas. Using social media marketing campaigns to build a strong program and fan base, our team has built Mario Tricoci’s social brand in to a growing community that’s 30,000 (and counting!) strong. How you ask? With fresh, creative and visually appealing content.

The socially savvy team has launched an online marketing strategy to empower employees and coach them in the best social media practices.

“She’s terrific. She took us through a journey of what it means to create a community and participate in the social conversation that’s already going on,”  said Silvestri. 

The Evoke Brands, Inc. partnership with Mario Tricoci Hair Salons & Day Spas has been a rewarding one. To hear the whole story, check out the full article on SalonToday.com